the aurora program 2025
Welcome all to The Aurora 2025!
Please note that this schedule is provisional and may be subject to change.
FRIDAY / 27 JUNE
11:00 / All areas
The Aurora Gates Open
11:30–11:50 / Showfield Stage
Mikaela Åhlin-Kottulinsky, Extreme E Champion 2023
12:00–13:00 / The Showfield Stage
Presentation of Showfield Cars
12:00–13:00 / The Aurora Stage
Classic Car Concours presentations
12.00-15.00 / Vogue Scandinavia Lounge
Doppelganger Paris DJ set
13:00–14:00 / The Aurora Stage
The Aurora Talks
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Welcome: Filip Larsson (CEO The Aurora + Classic Car Partner), interviewed by JP Rathgen
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Welcome: Christian von Koenigsegg (Hypercar Partner), interviewed by JP Rathgen
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Di Collector Cars as Investment Objects: Filip Larsson (CEO Motikon), Tonnie Van der Velden (Business Manager Europe/Car Specialist, RM Sotheby's), Paul Darvill (Chief Operating Officer - Schaltkulisse, Europe and North America), Andrea Zagato (CEO Zagato), interviewed by Carl-Johan Lejland, Automotive Editor Dagens Industri
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Yachting Lifestyle Trends in Scandinavia. Tim Johnson Founder & CEO TJB Super Yachts / Jessica Martinsson Owner & CFO Princess Yachts Scandinavia / Morgan Tönnesen, Dreamline Yachts Sweden. Interviewed by Steven Hawkins, Head of Specialty Lending for J.P. Morgan International Private Bank
14:00–15:00 / The Aurora Stage
Hypercar Concours Presentations
14:00-14.30 / Norrviken Boutique
Guided tour of Norrviken Garden
14:30–15:00 / BMW Exhibition
"The Story of the Art Cars"
14:30–15:00 / Stefan Johansson Art / The Aurora Merchandise Shop
Meet & Greet and signing: Stefan "Lill-Lövis" Johansson
15:00–15:20 / The Showfield Stage
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Milla Sjöstrand, FIA’s "Girls on Track: Rising Stars"
15:00–16:00 / Vogue Scandinavia Lounge
Talk on stage, interviewd by E-I-C Martina Bonnier:
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Charlotte Lynggaard, Danish designer, Ole Lynggaard
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Andrea Lykke, Danish singer and musical theatre actress
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Armand "Mondo" Duplantis, Olympic gold medalist & Desiré Englander, style star and model
15:45–16:00 / The Aurora Stage
Koenigsegg presentation
16:00–16:20 / The Showfield Stage
Prize Ceremony – Best of Showfield Friday
17:00 / All areas
Gates close
SATURDAY / 28 JUNE
10:00 / All areas
The Aurora Gates Open
10:00–16:00 / Vogue Scandinavia Lounge
Live art activation: artists Madelen & Robert Möllard paint a MINI
11:00 / The Aurora stage
Classic Car Concours presentations
11:00-11:30 / BMW Exhibition
"The Story of the Art Cars"
11:30 / The Showfield Stage
Thomas Johansson, Promotor Prins Carl Philips Racing Pokal
12:00-13:00 / The Showfield Stage
Presentation of Showfield Cars
12:00-12.15 / Vogue Scandinavia Lounge
Talk on stage: Artist duo Madelen & Robert Möllard
12:15-15:00 / Vogue Scandinavia Lounge
Live DJ set with Doppelganger Paris
13:00-14:30 / The Aurora stage
The Aurora Talks:
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Project Playground: H.R.H. Princess Sofia of Sweden & Frida Vesterberg, interviewed by JP Rathgen
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Sport/Athlete: Armand ”Mondo” Duplantis, interviewed by JP Rathgen
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Design Personality: Domagoj Dukec, Chief Designer Rolls-Royce Motor Cars, interviewed by JP Rathgen
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Design Personality: Søren Lynggaard (CEO Ole Lynggaard), interviewed by JP Rathgen
14:00-14.30 / Norrviken Boutiqe
Guided tour of Norrviken Garden
14:30-15:00 / Stefan Johansson Art / The Aurora Merchandise shop
Meet & Greet and signing of artworks by former F1 driver Stefan "Lill-Lövis" Johansson
14:30-15:30 / The Aurora Stage
Hypercar Concours Presentations
13:30 / The Showfield stage
Christian von Koenigsegg, Automotive Legend, Founder & CEO Koenigsegg
15:00-16:00 / Vogue Scandinavia Lounge
Talk on stage, interviewed by E-I-C Martina Bonnier:
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Alba Hurup Larsen, F1 Academy driver and motorsport prodigy
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Viveca Sten, a bestselling novelist and accomplished businesswoman
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Kelly Gale, supermodel and Hollywood actress
15:00-15:20 / The Showfield Stage
Prize Ceremony – Best of Showfield Saturday
16:00 / All areas
Gates close
SUNDAY / 29 JUNE
10:00 / All areas
The Aurora Gates Open
11:00-11:30 / BMW Exhibition
"The Story of the Art Cars"
11:15 / The Showfield
Alba Hurup
12:00 / The Aurora Stage
Presentation of Showfield Cars
13:00-14:00 / The Aurora Stage
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Swedish astronaut Marcus Wandt, interviewed by JP Rathgen
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Andrea Zagato (CEO Zagato), interviewed by JP Rathgen
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Automotive Power Couple: Christian von Koenigsegg & Halldora von Koenigsegg, interviewed by JP Rathgen
14:00 / The Aurora Stage
Concours Awards
14:00-14.30 / Norrviken Boutique
Guided tour of Norrviken Garden
14:30-15:00 / Stefan Johansson Art / The Aurora Merchandise Shop
Meet & Greet and signing of artworks by former F1 driver Stefan "Lill-Lövis" Johansson
14:30 / The Showfield Stage
Meet N Greet with Christian von Koenigsegg
15:00 / The Showfield Stage
Kalina Benhamou, French automotive influencer
15:00-15:20 / The Showfield Stage
Prize Ceremony – Best of Showfield Sunday
15:30 / Concours area
The Grand Departure from Norrviken
16:00 / All areas
Gates close
ALWAYS AT THE AURORA / 27-29 JUNE
Cars & Yachts
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The Concours & Hypercar Exhibition
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Koenigsegg Car Exhibition
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MOTIKON Car Exhibition
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Special Car Exhibition at The Showfield
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The Showfield
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Car Displays on The Showfield Stage
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BMW Test Drive
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The Aurora Yacht Show
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The Aurora Yacht Show Lounge
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BMW Car Exhibition
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BMW One-off & Art Cars
Art & Lifestyle
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Ravinen Art Exhibition
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Lifestyle Exhibitions
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Music Performances
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The Norrviken Boutique
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The Vogue Scandinavia Lounge
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The Family Picnic Garden
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Ice Cream Van
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Garden Games
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The Showfield Food Court
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Champagne Bar
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Botanical Exhibition
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Photography Exhibition
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The Aurora Merch Shop
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The Aurora Yacht Show Lounge