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JULY 05 - 07 2024 

Scandinavia's Premier Car & Lifestyle Event

Thank you all for an amazing weekend!





The Aurora

Style and Speed in Scandinavia

5-7 JULY, 2024

Inviting You to a World of Cars, Lifestyle & More!

Welcome to The Aurora — The Scandinavian Concours. Immerse yourself in celebrating timeless beauty, where world-class motor cars and culture converge to create an unforgettable experience. The Aurora unveils the finest of automotive excellence in the area and a taste of the famous Scandinavian way of life, at its best.

5-7 JULY, 2024

The Aurora Concours

The Aurora Concours d'Elegance 2024 will commemorate a broad spectrum of cars, spanning from "Spirit of Ecstasy" to "Buon Compleanno, Maserati" and "Pedal to the Metal". Join us as we celebrate 110 Years of Maserati, 120 Years of Rolls-Royce and modern classics. Please apply to be a part of the Scandinavian Concours d'Elegance.

5-7 JULY, 2024

The Aurora
Hypercar Experience

Together with our Hypercar partner Koenigsegg, we invite Hypercar owners from all around the world to showcase the best in automotive innovation. The Aurora Hypercar Experience infuses the classic concours with some of the most technologically advanced cars ever to see the light of day. Join us for an extraordinary journey through automotive mastery. Register your car for an opportunity to be a part of the experience. 

5-7 JULY, 2024

The Aurora Showfield

The Aurora Showfield will bring you the best from enthusiasts in Scandinavia, with a wide array of cars from all corners of the automotive world. This is the opportunity for you to exhibit your car and enjoy the full event. We aspire to breathe life into this experience in a refreshingly distinct and uniquely innovative manner. Whether you're a connoisseur or a curious enthusiast, we guarantee a captivating and enlightening experience.

  • The Aurora Showfield
    Stroll the showfield, watch the world’s greatest collector cars being displayed, and enjoy a spectacular showcase of features and special classes. 

  • Scandinavian Hospitality
    Experience the best of Nordic cuisine from vendors scattered around the garden during the whole weekend. 


  • Market Street
    Various vendors are invited to showcase the best in craftsmanship, cuisine, and art.


  • The Aurora Garden Party
    As the sun sets, Norrviken turns into an enchanted forest for a garden party to remember.

  • Junior Concours
    Family-friendly fun at The Aurora with ice cream trucks, picnics and events for the whole family.

  • BMW
    Experience Sheer Driving Pleasure as you visit BMW and view their latest range of cars. And don't forget to get behind the wheel of your future favorite at the BMW Test Drive circuit. 

  • Koenigsegg
    You won't want to miss Koenigsegg, the home of the ultimate performance car and its immersive display, where you can get up close with true hypercars and pick up some rare merchandise.

The Aurora Highlights

Discover an exclusive experience found only at The Aurora. Immerse yourself in unparalleled elegance and opulence, creating a unique tapestry of sophistication found nowhere else in Scandinavia.

The Aurora Showfield

Featuring a diverse collection of classic cars, The Aurora Showfield offers a journey through automotive history. Whether you're a seasoned collector or a casual observer, The Aurora Showfield promises a memorable experience.

The Aurora Concours

Experience the world's most exquisite and sought-after automobiles, from limited-edition supercars to preserved classics. Only the best takes the spotlight in our exclusive show field.

The Hypercar Experience

Koenigsegg brings its avant-garde spirit to The Aurora and infuses the showcase of classic cars with some of the most technologically advanced hypercars ever to see the light of day. Join us for an extraordinary journey through luxury and automotive mastery.

The Art & Design

Artistic expressions that marries Nordic chic with global trends, showcasing the region's unique design ethos. From avant-garde ensembles to timeless classics, The Aurora celebrates the intersection of Scandinavian flair and international vogue.

The Aurora Garden Party

Day to night, The Aurora beckons with a Garden Party amidst Norrviken — cocktails, music performances, and extravagant dinners. As dusk falls, Aurora by night unveils an electrifying spectacle. The Aurora Garden Party will create unforgettable memories and is set to become one of the most prominent and noteworthy nightlife experiences during the Swedish summer. 

The Aurora Garden Party in Båstad Sweden
Summer in Båstad, Sweden


Båstad, Sweden

Nestled in the heart of Båstad, Sweden, Norrviken provides the perfect canvas for The Aurora. The meticulously manicured gardens and historical surroundings add an extra layer of charm to this already enchanting event. Breathe in the crisp Scandinavian air as you wander through the picturesque venue.