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THE AURORA TALKS 2026
This year, The Aurora Talks theme: "The Power of Passion" celebrates those who turn intensity into impact and vision into reality.
From innovators and entrepreneurs to designers and industry leaders, The Aurora Talks 2026 brings together the dreamers and the doers who are fueled by The Power of Passion.
THREE HOTELS, ONE DESTINATION
Depending on your wishes and needs, we can offer the perfect combination of accommodation and activities. Here you will find tranquillity, vitality and family life captured in one destination.
Gourmet Dining
From fine dining to casual options, the diverse menus cater to every palate, using locally-sourced ingredients for a memorable culinary experience.
Conceirge Services
Whether arranging special experiences, restaurant reservations, or tailored itineraries, the staff ensures every need is met.
Unwind at the rooftop bars or cozy cocktail bars and enjoy crafted cocktails while taking in sweeping views of the city and the landscape.
Drinks & Bars
Spa & fitness
Gram Group Hotels offer spas, providing a range of treatments from massages to facials, designed to relax and rejuvenate. These wellness centers also feature saunas, steam rooms, and private relaxation areas.
SATURDAY
Alexandra Emiliah
Countess of Frederiksborg
Alexandra, Countess of Frederiksborg, brings a unique international perspective shaped by her diverse heritage and distinguished career in finance. A committed philanthropist and board member, she joins Aurora Talks to discuss this year's theme, "The Power of Passion," on Saturday, June 27.
Constantin Buschmann
CEO of Brabus
Constantin Buschmann, CEO of Brabus, leads the second-generation German house known for transforming cars into bespoke engineering marvels. Since 2018, he has expanded the brand into marine, lifestyle, and design, driven by his signature "1-Second-Wow Effect"—the pursuit of an instant, profound emotional reaction.
Roland-Philippe Kretzschmar
Founder of The Art Bystander
Roland-Philippe Kretzschmar is the founder of The Art Bystander, one of the world's largest contemporary art platforms with a global audience reaching millions monthly. A former tech management consultant turned art advisor, he argues for art as a spiritual, transformative force, not as an investment vehicle.
Andrea Pontremoli
CEO of Dallara
Andrea Pontremoli is the CEO of Dallara, a world-leading automotive engineering firm. As President of Italy’s legendary "Motor Valley," he represents iconic brands like Ferrari, Lamborghini, and Ducati. At The Aurora, he discusses his unique perspective on Italian heritage, innovation, and the extreme performance of the Dallara Stradale, embodying the true "Power of Passion."
Tom "MR. Le mans" Kristensen
Racing Icon
Danish racing legend Tom "Mr. Le Mans" Kristensen holds the all-time record of nine Le Mans victories. A Knight of the Order of the Dannebrog and a Hall of Fame inductee, Tom embodies "The Power of Passion," proving how an inner drive can propel one to the absolute pinnacle of motorsport.
Francesco Balli
General Manager of Ferrari West Europe
Francesco Balli, General Manager of Ferrari West Europe, oversees the iconic marque across key global markets. At The Aurora, he discusses how Ferrari sustains its elite heritage, balancing an enduring racing soul with the evolving demands of the modern collector market.
SUNDAY
Daniel BJörklund
Sales Director, Swedish Olympic Committee
Daniel Björklund, a veteran with two decades of experience at Dentsu, joined the Swedish Olympic Committee as Sales Director in 2025. Tasked with elevating their commercial strategy, he explores how elite sports funding works and charts Sweden's financial path toward the LA 2028 Olympics.
Sara Hector
Swedish Olympic Giant Slalom Champion
Sara Hector is one of Sweden’s most decorated alpine skiers. A Beijing 2022 Olympic gold medalist in giant slalom and 2026 Milano Cortina silver medalist, she has seven World Cup wins to her name. Her career is a testament to resilience, marked by a celebrated return to the top of her sport.
Ebba Andersson
Swedish Olympic & World Champion Cross-Country Skier
Ebba Andersson made history as the first Olympic 50km women's champion at Milano Cortina 2026. Following a heartbreaking setback in the relay, her dominant gold-medal win stands as the ultimate story of redemption, cementing her legacy as one of the sport's greats with six Olympic medals.
Michael Scully
Head of Design at BMW Motorsport
Michael Scully, Head of Design at BMW Motorsport, shapes the visual language of racing icons like the M Hybrid V8. At The Aurora, he marks 75 years of BMW Motorsport, reflecting on the enduring philosophy that defines the brand for drivers and collectors worldwide: Sheer Driving Pleasure.
FRIDAY
FILIP LARSSON
CEO of The Aurora & MOTIKON
Filip Larsson is the CEO of The Aurora and MOTIKON. Alongside Christian von Koenigsegg, he launched The Aurora in 2024, earning a "Breakthrough Event of the Year" nomination. Through The Aurora Talks, he convenes global visionaries in art, business, and automotive to explore leading with conviction, opening this year’s edition on "The Power of Passion."
Mathias Dahlgren
Gastronomic Pioneer
Mathias Dahlgren is a celebrated chef and the first Swedish gold medalist in the Bocuse d'Or. Leading Michelin-starred Seafood Gastro and Matbaren at Grand Hôtel, he has defined Nordic gastronomy. At The Aurora, Mathias shares his journey, the rise of the Nordic Kitchen, and the discipline required to master a craft for decades.
Federico Lantero
Head of Product Design, AZIMUT
As Product Marketing & Communication Director at Azimut | Benetti, Federico Lantero shapes the design language and legacy of the legendary Italian yacht builder. At The Aurora, he explores the Vitelli family’s enduring commitment to craftsmanship, detailing what family ownership truly protects in an industry obsessed with speed.
CHRISTIAN VON KOENIGSEGG
Founder & CEO of Koenigsegg
Christian von Koenigsegg, founder of Koenigsegg and co-founder of The Aurora, is a visionary whose relentless pursuit of engineering perfection changed hypercars forever. At The Aurora Talks, he explores "The Power of Passion," sharing how an uncompromising dream can defy industry norms and turn the impossible into a world-leading reality.
Maryhill Estate
Located just outside Helsingborg, Maryhill Estate offers a relaxed countryside setting with close proximity to both the coast and the city. Booking via The Aurora provides 15% off the regular room rates across all room categories, subject to availability. The offer is valid for bookings made before May 15.
Halmstad Plaza
Located in central Halmstad, just steps from the main train and bus station, the hotel offers convenient access to shops, restaurants, and nearby beaches such as Tylösand and Östra Stranden. Booking via The Aurora applies to a Classic Twin Room. For room upgrades, please contact the hotel directly at halmstadplaza@profilhotels.se or +46 (0)35 240 10 00 and refer to the “The Aurora” block booking.
